Jimmy Johns | Website Redesign

Screen Shot 1

Measures of Success

  • Fully integrated franchise support with online durable goods ordering

  • First of its kind configurable sandwich menu allows custom-sandwich calorie counting

  • Forward compatibility allows ease of integration with additional technologies

How We Did It

Jimmy Johns, one of the fastest growing sandwich shop franchises in the country, felt it was time to up its online profile by consolidating all its branded digital properties under one, unified platform. This effort, combined with the rollout of a new look and range of fresh, engaging, interactive features, formed the core of this multi-faceted engagement.

A consistent, well-conceived brand experience avoids that falling-off-the-cliff feeling users associate with brands that build their online presence in ad-hoc fits and starts. Jimmy Johns understood the benefits of bringing together all its digital properties within one, distinctive vision. To achieve this goal, Enlighten consolidated the Jimmy Johns consumer, franchise owner, and corporate sites within a single, CMS-driven marketing and sales platform, allowing visitors to effortlessly self-segment into either of the B2C or B2B channels with zero brand disconnect.

In support of the company’s plans for rapid expansion, the redesigned site targeted prospective franchisees with new features and content including the dynamic use of Flash Maps to graphically represent county-by-county franchise availability options throughout the country.

Additional third-party applications and new features integrating with the Ektron CMS 400 platform included:

  • Implementation of Google Maps for the consumer-side Store Locator

  • ASPDotNetStoreFront to manage the catalog and transactions on online merchandise store

  • An interactive Nutrition Calculator for all sandwich options

  • Personalization allowing consumers to save their favorite Jimmy Johns location

  • Dynamic, location-based pricing for online ordering

  • Usability-enhancements for the Job Posting, News, and the Store Locator areas of the consumer site

Jimmy Johns is a breakout retail food experience known for its provocatively witty brand presentation and high quality, delicious food. Now consumers and franchisees alike can experience the full-on Jimmy Johns experience within a vital online environment that caters to the unique needs of each visitor.

Insights for Success

  • A carefully crafted, distinctive brand must be equally distinctive and unified online

  • Usability and brand personality and by no means self-cancelling—usable fun trumps all

  • There are no default solutions in a user-centric world